In today’s competitive and rapidly evolving economic landscape, enterprises in the Kingdom of Saudi Arabia (KSA) are increasingly recognizing the value of data as a strategic asset. As the Kingdom progresses toward achieving Vision 2030, organizations across industries are under mounting pressure to make well-informed decisions that align with lo

In today’s fast-changing world of tourism and hospitality, one question must be asked: are you truly engaging today’s travelers, or are you still relying on outdated strategies that speak to yesterday’s expectations? The hospitality industry has always been influenced by cultural shifts, consumer behavior, and global trends. However, in the K